Cloudveil is the official clothing sponsor for Mica Heli Guides.

We live in Jackson. We are skiers, climbers and mountain people who would rather ride our bikes or ski powder than work. Like most outdoor folks, we have a healthy dose of do-it-yourself in our genes. When we found ourselves in the backcountry with heavy layers that didn't function, we decided that what the market offered did not meet what we needed, so we made it ourselves. Turns out, there were other people who felt the same way.

We have four fundamental design principles:

• All Cloudveil apparel must have ultimate function in real life outdoor pursuits.
• All Cloudveil apparel must be constructed to the absolute highest quality standards in the industry.
• All Cloudveil apparel must be innovative and of clean, functional design, extraneous of features that aren't absolutely necessary.
• All Cloudveil apparel must be made of the finest textiles.

If it doesn't fit those requirements, it doesn't get made. We call this our Soul Focus, to work flawlessly and allow you to concentrate on the task at hand, nothing more. For a catalog or further information about our company, visit us at www.cloudveil.com.